My Role
Photoshoot art direction, graphic design
Not everyone goes to the gym to lift weights in a corner alone or climb the Stairmaster with their AirPods in. Group Fitness classes were a core offering at Steve Nash and we wanted to put it front-and-centre. My role consisted of producing a photoshoot centred around all things Group Fitness, which included sourcing wardrobe, directing hair and makeup artists, and art direction. The images from this shoot were then used in a programme guide I designed and the photos were also utilised in a series of class-specific posters and social ads, along with bus advertisements.
