My Role
Graphic design, art direction, copywriting
The corporate program at Steve Nash was in need of some love and attention. My task was creating an ebook design that was fresh and vibrant, in order to attract big bucks from corporate membership sales. This ebook was written by the content marketing team, and I took liberties as well, copywriting headlines to work with the tongue-in-cheek tone I envisioned for the piece. For the photography, I had the challenge of using strictly stock photography, but succeeded in avoiding any clichés that come to mind when talking about offices and workplace wellness.
