My Role
Graphic design, art direction, print management
With tuition costs exceeding £20,000 per year, it was crucial that the new prospectus design evoke value for the expense while not alienating prospective pupils with a look too clinical and devoid of youth and personality. Along with the whole design concept, I took responsibility for the art direction of custom photoshoots at the three colleges, arranged the quoting, proofing, and printing, managed stock levels and arranged distribution and mail fulfillment for overseas agents.
