MPW: Prospectus

Recruitment material

The first major task of the redesign of Mander Portman Woodward was to create a new look for the series of prospectuses. These brochures remain the prime recruitment tool for encouraging student enrolment at the MPW campuses in London, Cambridge, and Birmingham.

Client: Mander Portman Woodward

My Role

Graphic design, art direction, print management

With tuition costs exceeding £20,000 per year, it was crucial that the new prospectus design evoke value for the expense while not alienating prospective pupils with a look too clinical and devoid of youth and personality. Along with the whole design concept, I took responsibility for the art direction of custom photoshoots at the three colleges, arranged the quoting, proofing, and printing, managed stock levels and arranged distribution and mail fulfillment for overseas agents.