My Role
Graphic design, art direction, print management
It was quite evident that an elevated magazine style would be much more in line with the upscale nature of MPW. I crafted a unique ‘EMPOWER’ identity, utilised iconography and stylised pull-quotes throughout, and created a template using paragraph styles and master pages to allow for easy population to showcase student work and photos in future editions.
For Imprint I used similar elements to keep the design familiar but a different grid structure and more graphic double-page spreads to really attract and hold the reader’s attention.
